Brand Identity

Typography

Use of all logos and materials available on this portal is subject to our brand guidelines.

Typography is one of the most recognizable elements of an identity and helps portray the personality of an organization. Audere Partners’ typefaces were selected for their contemporary, clear designs as well their readability and variety. Consistent use of typography will help build brand recognition and provide consistency throughout all of Audere Partners’ communications.

SOURCE SANS PRO

Source Sans is Audere Partners’ primary type family and should be used whenever possible to communicate key brand messages in display copy. It’s available in multiple weights, complete with italics, but please narrow your use to “Light” through “Semi-bold” in most instances.

300 Source Sans Pro Light
400 Source Sans Pro Regular
600 Source Sans Pro Semi-Bold
700 Source Sans Pro Bold
900 Source Sans Pro Heavy
300 Source Sans Pro Light Italic
400 Source Sans Pro Italic
600 Source Sans Pro Semi-Bold Italic
700 Source Sans Pro Bold Italic
900 Source Sans Pro Heavy Italic

LATO

Lato is Audere Partners’ primary headline typeface, used for full-caps.

300 LATO LIGHT
400 LATO REGULAR
700 LATO BOLD
900 LATO HEAVY
300 LATO LIGHT ITALIC
400 LATO ITALIC
700 LATO BOLD ITALIC
900 LATO HEAVY ITALIC

Commonly-used Heirarchy

HEADLINE 1 / TITLE

Lato 700 Bold
Character: All Caps
Color: Audere Blue

HEADING 2

Lato 900 Black
Character: All Caps
Color: Audere Blue

PARAGRAPH HEADLINES

Source Sans Pro 700 Bold
Character: All Caps
Color: Audere Blue

Sub-Paragraph Headings

Source Sans Pro 600 Semi-Bold
Character: Sentence Case
Color: Black

Paragraph / Body Text

Source Sans Pro 300 Light
Character: Sentence Case
Color: Black

Caption / Words of Importance

Source Sans Pro 300 Italic Light
Character: Sentence Case
Color: Audere Blue

Best practices

Follow these guidelines when working with the Audere Partners logo.

Do: Use only the approved font families

We've chosen our typefaces carefully. They offer quite a bit of flexibility, so stick with them and they will treat you right.

Do: Let it breathe

Use ample line height and paragraph spacing for easily scannable copy.

Don't: Track to extremes

A small adjustment to help balance space is great. Stretching that headline across the page is not.