Brand Identity

Tagline

Use of all logos and materials available on this portal is subject to our brand guidelines.

Primary Tagline

Our tagline is an expression of our brand — a short, memorable phrase that is the essence of who we are, what we do, and how we do it. It embodies our brand promise and captures our commitment to making an impact. It is both a rallying cry and an invitation; a challenge and a call to action.

Clear Space & Sizing

Our tagline is an expression of our brand — a short, memorable phrase that is the essence of who we are, what we do, and how we do it. It embodies our brand promise and captures our commitment to making an impact. It is both a rallying cry and an invitation; a challenge and a call to action.

Logo and Tagline Combo

To be used only in certain circumstances: for example, it is allowed when it’s on an affiliate site with no other images of Audere Partners, or an email signature.

Tagline as Formatted Copy

When using the tagline as text within formatted print or digital media, use Source Sans Pro Black, full caps and colored in Audere Blue.

TURN POTENTIAL INTO REALITY®

If there is any additional phrase to the tagline, use same color and caps, and Source Sans Pro Black Italic.

TURN POTENTIAL INTO REALITY® EVERY TIME
TURN YOUR POTENTIAL INTO REALITY


Tagline as Body Copy

When using the tagline as text within normal body copy, do not italicize. Capitalize only the first letter of each word:

Turn Potential Into Reality®

This capitalization helps the tagline stand out from headlines, subheads, and other copy, where sentence case is used per our in-house style guidelines.

If there are additional words added to the tagline, capitalize each word and italicize.

Turn Potential Into Reality® Every Time
Turn Your Potential Into Reality

 

Note that “®” is not added when a word breaks up the trademarked phrase.

Tagline Usage

1. Headlines: Generally speaking, the tagline should not be used as a headline (except in some broad pieces focused on the company as a whole) or the title of a publication.

2. Elements: Do use the formatted tagline as a visual element. If tagline is already established, use the blue bar only as a supporting element.

3. Size proportions: If the tagline (and blue bar) and logo are paired next to each other, the logo must be larger.

4. Logos: Use the horizontal logo and tagline only when displaying Audere’s logo on affiliate pages. Do not combine the tagline and other logos.

Best practices

Follow these guidelines when working with the Audere Partners tagline.

Do: Use the formatted tagline as a visual element

Use as direct above; make sure nothing overlaps the element.

Don't: Alter the design or change the words

'Turn Potential' and 'Into Reality' should be the only text written on this graphic. If you want to say 'Turn Your Potential Into Reality' or 'Turn Potential Into Reality Everytime,' do not use graphic; instead, write it out in formatted body copy (see above).